Find the story.
What are we showing, who is it for and where will they see it?
Behind AK Media
I’m Ibrahim Akra. Most people call me Ibby. I run AK Media, a Sydney-based video, photography and content production business.


An idea. A camera. A direct connection.
You work with me throughout: developing the concept, planning the shoot, filming, photography and editing. That direct connection helps me understand what matters to you and carry it through the work.
I’m drawn to movement, atmosphere and the small details that make a place feel like itself. My work spans sport, fitness, automotive, hospitality, events and local business.
The aim is always the same: content that feels intentional, cinematic and right for your brand. A training session shouldn’t feel like a barbershop film. Your story sets the direction.
See that approach in the workWhat are we showing, who is it for and where will they see it?
A practical shot plan, a clear scope and direction on the day.
The edit, your feedback and the agreed assets ready to use.
Your next project